What does she do? Frustrated with the lack of places to find a decent cup of tea in London, Emilie Holmes started Good + Proper back in December 2012. Raising her investment in just five days via Kickstarter, Emilie transformed her 1974 Citroen-H into a tea van and started brewing at Brockley Market, joining Kerb London and the festival circuit. Her Tea Bar opened in Old Street last December, and this week marks the exciting launch of her first Tea Shop on Leather Lane in Farringdon.
There's a Scandi feel alongside a British cosiness that only a menu of tea and crumpets can provide. Teas are brewed in a Steam Punk, the first of its kind in the UK, it's a model Emilie developed from a design she discovered in Salt Lake City for brewing filter coffee. Fortnums have since bought an entire line. I tried White Peony, delicate and delicious and served by expert staff.
How does she do it? According to Emilie, it's down to having positive people around you, people to believe in you when your ‘imposter syndrome’ kicks in. She admits she once pulled down the hatch of her van and cried at an article about posh kids’ start-ups, a piece both unfair and untrue. At times like that it’s her husband who keeps her standing, washing her clothes, and cashing up at the end of the day. We laugh that no one would ever start a business if they knew how much work it involved. But then we step back and look at Good + Proper. It started on paper, became a van, then a bar, and now it lives in bricks and mortar on Leather Lane. Opening this week, everyone must go.
Words by Daisy Allsup. The Iris Letter April 2016.